Head Office NL


Head Office NL, part of Sanoma, translates the marketing communication strategies of its clients into content marketing strategies and them implements them. With the aid of data we set up client profiles and produce bespoke content for target groups and we use storytelling to make brands more compelling.



The content we produce is available, accessible and shareable for all members of the target group.

This is how Head Office NL is able to produce (digital) magazines, social media, responsive websites, e-mails, videos and content for mobile and fully integrated, intelligent content platforms for clients that include KLM, Mercedes-Benz, Ikea, Albert Heijn and E.ON.



At the beginning Hemels was primarily active in the automotive sector but the company quickly diversified into sectors that include aviation, telecommunications, banking and financial services, leisure and travel, entertainment and governmental organisations. In addition to having a strong focus on producing customer media for its domestic clients, Hemels' international activities have created an important differentiator for the company amongst its competitors. Since its inception, Hemels has accumulated a wealth of international publishing expertise, made possible by native-speaking, in-house specialists from most major European countries, complemented by a sizeable international network of journalists, photographers and other specialists. The company also works on a contracted basis with an international network of advertisement acquisition agencies.

To facilitate its broad offering and channel its streams of expertise to the benefit of its various clients, Hemels Publishers has three separate business units. One of these is an extensive international business unit. The other two, which are primarily domestic business units, serve its extensive and diverse Dutch clientele. The company has its own, in-house editorial, studio and advertisement sales departments. Hemels Publishers is an active member of both the SMIN, the Dutch association of customer media companies, and the international, UK-based APA. It is also a founder member of ICPF.


Olympia 10, 1213 NP Hilversum, The Netherlands

0031-35-689 99 00