The Content Marketing Association


The first organisation of its kind, the Content Marketing Association is leading the advancement of branded content on the international stage. It has been the blueprint for similar organisations in the USA and South Africa, forming international associations with the USA's Custom Publishing Council (CPC) and South Africa's Custom Publishing South Africa (CPSA).


The International Content Marketing Awards are the biggest night in the content marketing calendar. Agencies from across the world offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing.

Key Facts

  1. It's estimated that the customer publishing industry is currently worth around £550 billion. 
  2. Content Marketing is the fastest growing marketing medium after internet advertising. 
  3. On average, customer magazines keep a consumer's attention for 25 minutes, which is signifcantly more than the eight seconds looking at a poster or 20-30 seconds listening to a radio ad. In essence it compares to 50, 30 second TV ads. 
  4. 57 per cent of consumers read at least half of a customer magazine, while top performing magazines manage to engage 78 per cent. 
  5. Customer magazines increase brand loyalty by 32 per cent. 
  6. 47 per cent of readers are more likely to purchase products featured in a customer magazine than in any other type of marketing or advertising.
  7. Customer magazines dominate the Top Ten publications by circulation. 
  8. Readers of customer magazines are more likely to hold positive views on the brand, which is incredibly valuable in a world where advocacy and word of mouth play a significant role in a brand's success.



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